Not All Size Recommendation Products Are Made Equal:

The challenge and opportunity of accurate sizing with AI


As the founder of The Retail Practice and a lifelong advocate for delivering the best possible customer experiences, I understand the paramount importance of accurate sizing in the world of online fashion retail. The challenge of providing customers with the right fit has persisted, but with the emergence of AI-driven size recommendation solutions, we now have a remarkable opportunity to revolutionise the industry. Join me on this journey as we explore the challenges, opportunities, and the ever-evolving nature of AI in revealing accurate sizing recommendations.

Revealing the Inequalities in Size Recommendation

It is essential to recognise that not all size recommendation products are created equal. Many solutions still rely on inconsistent garment measurements and inaccurate customer choices, leaving customers frustrated with inaccurate recommendations. However, with AI-powered algorithms continually developing and improving, we now have the tools to analyse vast amounts of data and tailor recommendations to individual customers' unique needs. By leveraging AI, we can provide accurate and personalised size recommendations, enhancing customer confidence and driving better outcomes for retailers.

The Benefits of Accurate Sizing

Accurate sizing recommendations go beyond reducing return rates. They instil confidence in customers, leading to higher conversions and increased brand preference over competitors who have yet to embrace predictive AI. When customers receive personalised recommendations that align with their body shape, preferences, and occasions, they are more likely to trust the retailer and become loyal patrons, driving long-term growth and success.

Join the AI Size Recommendation Revolution

Are you ready to join me on this journey of embracing the AI size recommendation revolution? It is time to choose a solution that goes beyond outdated data matching techniques and empowers your customers with accurate, personalised size recommendations. Together, we can transform the online fashion retail landscape and offer an unparalleled shopping experience.

Insights and Guidance

Throughout my regular blog posts, I will share valuable insights and practical guidance on integrating AI into your size recommendation strategies. Drawing from my experience as a customer champion and industry specialist, I will explore topics such as the importance of reliable data, leveraging personalised recommendations, and the continuous development and improvement of AI in the fashion retail ecosystem. Let's navigate this transformative journey together.


The challenge of accurate sizing in online fashion retail presents an extraordinary opportunity for growth and customer satisfaction. By embracing AI-driven size recommendation solutions, we can transcend the limitations of traditional data matching and empower customers with personalised recommendations. As the founder of The Retail Practice and a lifelong customer champion, I invite you to join me on this exciting journey. Together, let's reshape the way we approach sizing and create a future where every customer finds their perfect fit.

Sean Murray - Founder of The Retail Practice and Lifelong Customer Champion
Published: April 26th, 2023


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